Website Design


Day 8 of not being able to get on my websites.  Now RVsitebuilder is involved as it is their software that Webhostingpad uses.  Nobody wants any responsibility for this problem.  Lots of finger pointing but the fact of the matter is…. I can’t edit my websites!!!  AND NOBODY CARES!!!!

I am on about email 40 or so back and forth with these two companies.  RVsitebuilder just did some huge upgrades but, they are sure that could have nothing to do with it…. but…. suddenly I can’t edit my sites???  Hmmmm… does anyone else see where there might be some stinkin thinkin here??

I have asked for people to call me but they are in China or Thailand and won’t do it.  I have asked for my money back on my service, hell they won’t even give me credit for downtime because Webhostingpad says it is not their fault~!!!  Of course, once again, I have to say to them, you hired RVsitebuilder as your software company, doesn’t that make Webhostingpad responsible for whatever RVsitebuilder does?

Well the saga contines and will continue to write about the horrible service I am getting from both Webhostingpad and Rvsitebuilder for as long as this fiasco continues!  Hope you are having a better day than me!

Search engine optimization is the art and science of making web pages attractive to internet search engines. Some internet businesses consider search engine optimization to be the subset of search engine marketing.

In the middle of the 1990s webmasters and search engine content providers started optimizing websites. At the time all the webmasters had to do was provide a URL to a search engine and a web crawler would be sent from the search engine. The web crawler would extract link from the webpage and use the information to index the page by down loading the page and then storing it on the search engines server. Once the page was stored on the search engines server a second program, called an indexer, extracted additional information from the webpage, and determines the weight of specific words. When this was complete the page was ranked.

It didn’t take very long for people to understand the importance of being highly ranked.

In the beginning search engines used search algorithms that webmasters provided about the web pages. It didn’t take webmasters very long to start abusing the system requiring search engines to develop a more sophisticated form of search engine optimization. The search engines developed a system that considered several factors; domain name, text within the title, URL directories, term frequency, HTML tags, on page key word proximity, Alt attributes for images, on page keyword adjacency, text within NO FRAMES tags, web content development, sitemaps, and on page keyword sequence. (Phew… that’s a lot of things to know.)

Google developed a new concept of evaluating internet web pages called PageRank. PageRank weighs a web page’s quantity and quality based on the pages incoming links. This method of search engine optimization was so successful that Google quickly began to enjoy consistent praise.

To help discourage abuse by webmasters, several internet search engines, such as Google, Microsoft, Yahoo, and Ask.com, will not disclose the algorithms they use now,when ranking web pages. The signals used today in search engine optimization typically are; keywords in the title, link popularity, keywords in links pointing to the page, PageRank (Google), Keywords that appear in the visible text, links from on page to the inner pages, and placing punch line at the top of the page.

For the most part registering a webpage/website on a search engine is a simple task. All Google requires is a link from a site already indexed and the web crawlers will visit the site and begin to spider its contents. Normally a few days after registering on the search engine the main search engine spiders will begin to index the website.

Some search engines will guarantee spidering and indexing for a small fee. These search engines do not guarantee specific ranking. Webmaster’s who don’t want web crawlers to index certain files and directories use a standard robots.txt file. This file is located in the root directory. Occasionally a web crawler will still crawl a page even if the webmaster has indicated he does not wish the page indexed.

There you go, the history of Search Engine Optimization or SEO.  This is one area each of us who has a webpage needs to learn and understand so that we can continually optimize our webpage to pull in those higher rankings, which inturn pulls in more visitors, which brings in more sales and prospects.

More to come on just how to use Search Engine Optimization to our advantage.

 

Don’t just focus on the home page, keywords and titles.

 

The first step to sales when customers visit your site is to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer has visited your site, now, ensure that they get interested in your products or services and stay around.

 

Motivate them to buy the product by providing clear information.  If you happen to sell more than one product or service, provide all necessary information about each product, maybe by keeping the information on different pages. By providing suitable and easily visible links, the customer can navigate to these pages and get the details they need.

 

Understand Your Target Customers

 

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you won’t make much money.

 

Website business is an extension or replacement for a standard storefront. You can send emails to your existing clients and ask them to complete a survey or even while they are browsing on your website ask them to complete your survey.

 

Ask them about choices they want to see. Why do they like your products?  Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

 

Does your website give enough contact information?

 

When you sell from a website, your customer can buy your products 24 hrs a day, 7 days a week. Your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you.

 

People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When offering customers the option to buy online provide enough options like credit card, PayPal or other online payment services, don’t give them any reason to leave a sale behind.

 

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

 

1) Do not use splash pages

 

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

 

2) Do not use excessive banner advertisements

 

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

 

3) Have a simple and clear navigation

 

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

 

4) Have a clear indication of where the user is

 

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

 

5) Avoid using audio on your site

 

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

 

Over the next several days I want to talk about designing your own webpage, it really isn’t that hard if you take your time and learn some basics that you must do, to make your website easy for search engines to find. 

Work at home moms (WAHM’s) should definitely consider making a web page for their home businesses, as, search engines like web pages better then blogs.  More and more people are looking for more and more information, a website can offer you customers easy to navigate information that they will keep coming back too.

Okay, let’s look at website design.

Your website is where your business resides — it’s like the headquarters of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

 Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

 Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

 Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.